One salad: $3, three salads: $10!
At the marketplace, a seller advertises “1 salad for $3, 3 salads for $10”.
A customer passing by stops and speaks with the seller:
-That’s not right!
-What do you mean?
-Well, that’s not an offer: 3 salads cost $9.
-No, sir, it says here that 3 salads cost $10.<br>
-I know, but how much do I pay if I buy 1 salad?
-$3.
-And if I buy 2?
-$6.
-Yes, because 3+3=6, now what about 3+3+3?
-That makes 9.
-So 3 salads cost $9.
-No sir, they cost $10, written just over there, on that board.
The client can’t fathom such stubbornness in another human being and proceeds to prove his point to the seller:
-Here, let me buy a salad.
-That will be $3, sir.
-Now, I’d like one more salad.
-That will be $3 again, sir.
-Finally, let me buy one last salad.
-That will also be $3, sir.
-How much did I pay you those 3 salads?
-See? 3 salads are worth $9, not $10, you won’t sell much salads of you do it this way.
-Yes sir, I almost sold all my stock to people like you wanting to prove they’re smarter than me by buying 3 salads they don’t need, to make sure they are superior. My technique works! Besides, I can overprice those salads to $3 and no one bats an eye!