The disappointed salesman of Coke returns from his Middle East assignment.
His colleague asked, “Why weren’t you successful with the Arabs?”
The salesman explained, “When I was assigned to the Middle East, I was confident that I would make an effective sales pitch as Cola is virtually unknown there. But, I had a problem I didn’t know to speak Arabic.
So, I planned to convey the message through 3 posters.
The first poster is a man crawling through the hot desert sand… totally exhausted and panting. Second, the man is drinking our Cola, and Third, our man is now totally refreshed. Then these posters were pasted all over the place”.
“That should have worked”, said the colleague .”
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..
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He replied, “Well, I didn’t know Arabic, neither did I realize that Arabs read from right to left…”
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A young businessman had just started his own firm.
A young businessman had just started his own firm.
He rented a beautiful office and had it furnished with antiques.
Sitting there, he saw a man come into the outer office.
Hoping to look like a hot shot, the businessman picked up the phone and started to pretend he was working on a big, important business deal.
He threw huge figures around and made giant commitments. Finally, he hung up and asked the visitor, “Can I help you?”
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The man said, “Yeah, I’ve come to activate your phone lines.”
